Jiufen is an old mining town in Taiwan and is famous for a traditional old retail street. The street is a market that winds down narrow alleys, giving it a souq-like atmosphere.
On the weekends, the amount of people visiting gives it a feel like you’re in Downtown Disney – packed full of people walking in either direction, not exactly leisurely.
But it’s famous for a reason. The elevation and its placement on the hillside also gives you charming, wonderful vistas like this one.
So much so, that it was reportedly an inspiration for Miyazaki’s Spirited Away. You might see the resemblance.
What is the essential element of this place that gives it magic?
1. The stairways and elevation changes give it a lot of charm. You don’t know what’s around the corner, and you have a lot of views that are uncommon.
2. Red lanterns: lighting is huge, and by stringing these everywhere, basically it gives the night market a special glow. Warm, inviting, a little magical. Lighting can be a huge signature, and you can really see the difference here when you compare the market during the day versus the evening. So simple.
3. Vibrant tenant mix. I’ve consulted on a lot of projects where clients try to artificially create this kind of retail entertainment. There’s nothing wrong with that, but usually where projects like this fail, is that everyone spends time on creating an incredibly fantastic, magical environment and less time on the actual substance of the place – it’s great to have spectacular surroundings, but what will people actually end up doing?
Shopping, eating, being entertained – and that is delivered by the individual tenants themselves. Ensuring a vibrant, authentic, sometimes irreverent tenant mix is the absolute key.
If you really think about it, and decompose Jiufen into its elements, that last one is really the secret to its success. There’s nothing so crazy about stringing up red lanterns, or narrow alleys. But the reason it’s like Disneyland on a summer weekend, with a crush of people walking in either direction, is because of the combination of all three of those elements.
The other place I’ve seen this is in Hongyadong, in Chongqing, which is arguably more fantastic and magical looking than Jiufen. You can take the whole sight of Hongyadong in, at a glance, but you can’t put the architecture or structures of it into any category. You can’t even tell where it starts or stops, or what anything even is. It’s hands down the craziest piece of real estate I’ve ever seen. Below:
Do yourself a favor and Google ‘hongyadong’. It’s really one of the most insane structures I’ve ever seen.
And inside, it’s much of the same. Chongqing is a hilly city, and you need to climb narrow winding stairs to get anywhere. Once inside, you’re greeted by a crush of people, restaurants, shops, like you’ve arrived at a magical floating island.
Back to Jiufen. Teahouses are one of the essential places to visit in Jiufen. And there’s a lot to be said about Chinese teahouses.
This is the one we visited in Jiufen.
The apothecary-like counter and cabinets holding a variety of teas, accessories, paraphernalia imbues the place with a special, bespoke touch. You get the feeling they’re sifting through all these pots and bottles for the tea that you and you alone ordered, mixing it in the exact proportions right for you. They possess an arcane knowledge of teas, the depths of which are mysterious and a world to be explored.
The teapots on the counter look industrious. You get the feeling that something is always brewing 🙂
The individual seat compartments are divided by dark woods and stone, and spaced at perfect intervals. Solid, subdued materials surround you and invite quiet contemplation.
One day I’d like to develop such a place, but it’ll be one dedicated to chocolate.